Isn't this great positioning? Can you imagine the marketing meeting where everybody sat around, thinking about how to position going bankrupt? "Hey, let's say we decided to go bankrupt to simplify the whole experience of being an airline customer!"
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Dear Mr. Alsop,
As you may know, Delta Air Lines filed to reorganize under Chapter 11 of the U.S. Bankruptcy Code. We have taken this action as part of our ongoing efforts to make Delta a simpler, more efficient and cost-effective airline. On behalf of the tens of thousands of Delta employees worldwide who look forward to welcoming you onboard every day, I want to assure you Delta is open for business as usual:
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The email goes on to explain how my miles are secure and the airplanes still work and everything. But I do feel re-assured, particularly since I'm getting on a Delta airplane on Sunday!
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